Ayrogi Shadow Theatre Festival 2025
Visual Language
Torn paper forms, layered imagery, and archival photography create a minimal yet expressive visual language.
Ayrogi Shadow Theatre Festival 2025
Visual identity created for the annual Ayrogi Shadow Theatre Festival, dedicated to the renowned filmmaker and artist Sergei Parajanov. The concept draws from archival photographs of Parajanov, reimagined through a layered composition inspired by torn and assembled paper fragments. This collage-like visual language reflects the expressive and handcrafted nature of his artistic legacy while introducing a contemporary graphic interpretation. Applied across posters, invitations, and participant certificates, the identity creates a cohesive visual system that captures the spirit of the festival and honors one of Armenia's most influential cultural figures.
Approach
The identity interprets Parajanov's artistic legacy through a minimal and tactile collage approach, using archival imagery without directly imitating his highly ornamental visual style. The focus is on creating a contemporary interpretation that references his work while allowing the festival identity to have its own character.
