Graphic design
Ayrogi Shadow Theatre Festival 2026
Visual identity for the annual Ayrogi Shadow Theatre Festival. The concept draws directly from the theatre's original handcrafted shadow puppets, which were photographed and incorporated into the poster series alongside a custom display typeface created specifically for the festival title. Together, these elements create a bold and contemporary visual language that celebrates the festival's cultural heritage while giving each annual edition its own distinct identity. The visual system was applied across posters, invitations, and supporting promotional materials.
Visual Identity
Poster Design
Typography
Print Design
Flores de Remedios
Brand identity created for a floral business with the goal of standing apart from conventional floral brands. The visual direction draws inspiration from authentic craftsmanship and cultural influences, combining expressive typography, handcrafted illustrations, and a vibrant color palette to create a warm, memorable, and distinctive identity. Rather than relying on the delicate aesthetics often associated with florists, the brand embraces a bold visual language that celebrates character, authenticity, and individuality while remaining approachable and recognizable.
Brand Identity
Logo Design
Illustration
Packaging Design
Quaff Coffee
Quaff Coffee is a conceptual brand identity project for a modern coffee shop, designed to capture a bold, playful, and memorable personality. The visual identity combines oversized typography with custom illustrations to create a distinctive brand that feels energetic and approachable. From the logo and visual system to packaging, merchandise, signage, and promotional materials, every element was designed to work together as a cohesive and recognizable brand experience.
Brand Identity
Logo Design
Illustration
Packaging Design
Ayrogi Shadow Theatre Festival 2025
Visual identity for the annual Ayrogi Shadow Theatre Festival, dedicated to the renowned filmmaker and artist Sergei Parajanov. The concept draws from archival photographs of Parajanov, reimagined through a layered composition inspired by torn and assembled paper fragments. This collage-like visual language reflects the expressive and handcrafted nature of his artistic legacy while introducing a contemporary graphic interpretation. Applied across posters, invitations, and participant certificates, the identity creates a cohesive visual system that captures the spirit of the festival and honors one of Armenia's most influential cultural figures.
Visual Identity
Poster Design
Typography
Print Design
