Ayrogi Shadow Theatre Festival 2026
Ayrogi Shadow Theatre Festival 2026
Visual identity created for the annual Ayrogi Shadow Theatre Festival. The concept draws directly from the theatre's original handcrafted shadow puppets, which were photographed and incorporated into the poster series alongside a custom display typeface created specifically for the festival title. Together, these elements create a bold and contemporary visual language that celebrates the festival's cultural heritage while giving each annual edition its own distinct identity. The visual system was applied across posters, invitations, and supporting promotional materials.
Approach
The identity builds on the festival's existing visual heritage by bringing its original shadow puppets into the centre of the design. Their physical forms and textures become the foundation for a contemporary identity that feels connected to the theatre's craft and history.
Visual Language
Photographed puppets are combined with custom display typography to create a bold and expressive visual language. The contrast between the tactile, handcrafted puppets and the strong graphic typography gives the festival a distinctive and recognizable presence.
Kind People Original handcrafted shadow puppet
The Priest Original handcrafted shadow puppet
Horse Original handcrafted shadow puppet
